Empathy Forward Branding For a Meaningful Pharma Narrative

Because Empathy Leads Us to the Right 'Whys'

Hi, I'm Fatima Fazal.

Stepping out of traditional medicine, I am now pursuing a Master's in Business Analytics at Carnegie Mellon University.

My focus? Empowering pharmaceutical brands that transform patient outcomes, with a foundation of personalized compassion and predictive, actionable analytics.

Brand Strategy | Market Insights

Medical Doctor

MY EXPERTISE

Consumer Health Analytics

Decoding consumer health journeys to drive personalized marketing and enhance patient engagement strategies

Translating market trends and consumer insights into powerful strategies for brand growth

Market Insights
Brand Strategy

Creating resonant pharma brand narratives from in-depth market data and consumer behavior analysis

Strategic Communications

Converting complex market data into clear, strategic communication that informs leadership decisions

Innovative Solutions

Combining market analytics and research to provide cutting-edge, data-driven pharmaceutical solutions

Customer Experience Enhancement

Elevating patient care by capitalizing on analytics to refine customer experience and health outcomes

Contact

ffazal@tepper.cmu.edu